Knowing how to optimize content for search engines is essential, but often easier said than done. After all, mastering the art and science of search engine optimization (SEO) is no small feat.
Frequent updates to Google’s search ranking algorithm — notably Panda and Penguin — only complicate matters. Although such updates go a long way toward enhancing the quality of search results by, for example, discounting the high volumes of low-quality content produced by content farms, they also mean that the best ways to optimize content are constantly evolving.
Simply put, you’ve got to stay on your toes. Fortunately for those of us who aren’t in the habit of analyzing search engine algorithms but still want to optimize content, there are some basic tips that are easy to follow.
In the interest of full disclosure, let me make it clear that I’m in no way, shape, or form an SEO expert. If you’re looking for the definitive word on the subject, there are far more comprehensive resources on the subject. If, however, you’re new to SEO and are looking for some simple techniques to optimize content for search engines, written in plain language, read on!
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